Nestlé (Нестле) снижает сахар на 20% и соль в своих зерновых (злаковых) завтраках из хлопьев к 2020 г.

Потребление сахара и сахарный диабет - 07.07.2017 10:00

Пока только в Британии. 225 миллионов чайных ложек сахара будут извлечены из годового рациона британцев к 2018 году за счет добровольной модификации продуктов Нестле согласно плану Общественного Здоровья Англии (PHE). Предлагая ВСЕМ потребителям, а не только потребителям с диабетом…

злаковые завтраки со сниженным содержанием сахара появляется надежда на снижение сердечно-сосудистой заболеваемости, ожирения и иных болезней цивилизации. В ноябре 2016 года  организация Всемирная Акция по Соли и Здоровью (WASH -World Action on Salt and Health) обвинила Нестле в «травле населения Земли» продуктами с излишним содержанием сахара и соли. Не все в Британии и в Швейцарии так плохо, как изначально представлялось из российских газет. ИНТЕРЕСНО только, НАСКОЛЬКО Нестле снизило содержание сахара в своей продукции с 2010 года для российских потребителей?

К сожалению, Российская Диабетическая Газета (РДГ) и МОО «Российская Диабетическая Ассоциация» (РДА) пока не располагают сведениями о подобных инициативах Нестле на российской территории. Пока в РДА обращаются значительно более мелкие производители гречки, риса, чечевицы, а также здоровых завтраков с просьбой определится с рекомендациями, какие из этих продуктов следует сертифицировать в соответствии с действующими ТР ТС как здоровые продукты. Пока РДА достаточно смело может рекомендовать крупы и неразваренные каши ВСЕМ потребителям, но людям с диабетом и/или повышенным весом – с учетом количества Хлебных Единиц ( http://www.diabetes-ru.org/ru/razdel-1/standarty-kachestva-organizatsii-moo-rda/standart-moo-rda-hlebnaja-edinitsa ) и/или калорий (  http://www.diabetes-ru.org/files/prodavcu-proizvoditelyu/klassif-po-kaloriynosti.pdf  ) в одноразовой порции. Пока адекватное рекомендациям диетологов количество каш потребляют только «недобровольные» едоки – дети 3-4 лет. На упаковках некоторых видов злаковых завтраков, круп в российских сетевых магазинах потребитель может обнаружить рекомендательные надписи РДА об одноразовой порции потребления.

Для любителей английского языка цитируем первоисточники:

Cereal Partners Worldwide, a joint venture between General Mills and Nestlé, has announced it will further reduce the sugar content in its Nestlé-branded cereals in the UK over the next year.The Cheerios and Shreddies maker said the drive is to part of its commitment to make its cereals healthier, and will see around 225 million teaspoons of sugar being removed from its UK and Irish brands by the end of 2018.

The move has been welcomed by Public Health England (PHE) who believe it will encourage other companies to make reductions. However, Alison Tedstone, chief nutritionist at PHE said there is still a long way to go to get UK companies to meet the Government’s voluntary 20% target by 2020. Committed to healthy breakfasts:

According to Gharry Eccles, regional VP of Cereal Partners Worldwide, Nestlé will achieve this drop by reformulating many of its recipes to reduce sugar and salt and increase levels of whole grain content.

“Offering consumers healthier cereals is one of our top priorities and we are determined to make breakfast even better for everyone,” he said.

Lower sugar, higher fiber, no artificial colors or flavors:

In November 2016, Nestlé was accused by WASH (World Action on Salt and Health) of feeding cereal eaters with excessive amounts of sugar and salt.

However, the Swiss-based company said it has already cut sugar content by around 15% in breakfast cereal brands sold in the UK since 2010.

А также:

Nestlé plans cereal sugar cuts by 10%

By James Ridler+ 05-Jul-2017
Last updated on 05-Jul-2017 at 16:29 GMT

Nestlé plans to cut sugar in its breakfast cereals by a further 10% by the end of 2018, as it continues to reformulate across its product portfolio.

https://www.munters.com/en/munters/products/dehumidifiers/icedryseries/

The move would see about 225M fewer teaspoons of sugar in the nation’s diet, claimed Nestlé. The manufacturer planned to achieve the changes through a combination of reformulation and greater promotion of its lower sugar variants.

Nestlé’s UK breakfast cereals’ average sugar content had already been reduced by 15% across the entire range since 2010, according to the company.

UK regional vice president of Cereal Partners Worldwide – maker of Nestlé’s breakfast cereals – Gharry Eccles said cutting sugar in breakfast cereals could make a big contribution in reducing the nation’s overall sugar consumption.

‘Drive forward improvements’

“Offering consumers healthier and tastier cereals is one of our top priorities and we are determined to make breakfast even better for everyone,” said Eccles. “We’ll take every opportunity to drive forward improvements across our range.

“For example, by the end of this year, our cereals will be free from artificial flavours and colours across our entire product portfolio. Making these improvements is crucial to us offering better choices for our consumers while retaining the same great taste.”

Nestlé breakfast cereals sold in the UK last year also contained an additional 3,600t of whole grain compared with 2003 levels, in an effort to improve the nutrition profile of its products.

Public Health England (PHE) said the reformulations were a good sign of Nestlé’s commitment to reduce sugar.

‘Meet the government’s 20% target by 2020’

PHE chief nutritionist Alison Tedstone said: “While there is a long way to go to drive sugar consumption down to recommended levels, we believe this announcement will encourage other companies to make significant reductions and produce healthier products to meet the government’s 20% target by 2020.”

In March, the government challenged the food industry to reduce sugar content by 5% by August 2017, and 20% by 2020. If targets were met, about 200,000t of sugar would be removed from the UK market every year by 2020, said PHE.

This year has already seen Nestlé lower the sugar content in two of its most popular chocolate bars, Kit Kat and Milkybar, by increasing the amount of milk in the recipes.

Meanwhile, in March, Nestlé UK and Ireland announced plans to cut 10% of sugar from across its range of confectionery products by 2018, including Kit Kat, Aero and Milkybar.

Nestlé breakfast cereal reformulation – at a glance

• 15% reduction in average sugar achieved between 2010 – 2015
• Plans for 10% reduction in average sugar between 2015 – 2018
• Nestlé Breakfast Cereals sold in the UK in 2016 contained 383M fewer teaspoons of sugar, 42M fewer teaspoons of salt and an additional 3,600t of whole grain compared with levels in 2003
• Follows plans to cut 10% of sugar from across its confectionery range by 2018

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